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Apple secretly acquires Israeli Q.ai for $2 billion, the second largest acquisition in its history

by
Jakob Ulrych
February 6, 2026
Apple opens new tab on Thursday said it has acquired Q.ai, an Israeli startup working on artificial intelligence technology for audio. Apple did not disclose terms of the deal for Q.ai, which was backed by venture capital firms Matter Venture Partners, Kleiner Perkins, Spark Capital, Exor and GV, formerly known as Google Ventures. The deal valued the startup at about $1.6 billion, according to a source familiar with the matter.

According to news from Reuters, Apple has acquired Israeli AI startup Q.ai for approximately $2 billion. The company specializes in AI and machine learning to solve audio problems. It has patented technology that can read micro movements in someone’s face and can detect speech and emotions.

Apple did not say how it will use Q.ai’s technology, but said the startup has worked on new applications of machine learning to help devices understand whispered speech and to enhance audio in challenging environments.
 
Q.ai last year filed a patent application to use “facial skin micromovements” to detect words mouthed or spoken, identify a person, and assess their emotions, heart rate, respiration rat,e and other indicators.
 
Q.ai’s 100 employees, including CEO Aviad Maizels and co-founders Yonatan Wexler and Avi Barliya, will join Apple, the companies said. Maizels founded three-dimensional sensing firm PrimeSense and sold it to Apple in 2013. The PrimeSense deal eventually helped Apple move away from fingerprint sensors on its iPhones and toward facial recognition technology.

"Joining Apple opens extraordinary possibilities for pushing boundaries and realizing the full potential of what we’ve created, and we’re thrilled to bring these experiences to people everywhere.”

The article from Reuters points out that Q.ai filed a patent last year to read facial skin micro movements to “detect words mouthed or spoken, identify a person and assess their emotions, heart rate, respiration rate and other indicators.” To put it simply, the company is developing technology designed to read lips, emotional state, and more besides.

"Q.ai is a remarkable company that is pioneering new and creative ways to use imaging and machine learning. We’re thrilled to acquire the company, with Aviad at the helm, and are even more excited for what’s to come.”

Apple has been putting new AI features into its AirPods earbuds, last year introducing technology that allows them to translate speech between languages.

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