“We’ve been working with the Customerscore.io team for a while now and share a history through the JIC Booster accelerator. We’re convinced their platform has tremendous potential to help SaaS companies better manage customer retention and growth” says Radim Kocourek from JIC Ventures.
SaaS companies lose about a third of their customers annually
SaaS companies often don’t understand why they’re losing customers. A seemingly low monthly churn rate of just 3% means nearly a third of customers leave over the course of a year. At the same time, they frequently fail to tap into the full potential of their existing customer base—despite the fact that retaining a customer is significantly cheaper than acquiring a new one.
Customerscore.io addresses this issue with an advanced scoring model that analyzes customer behavior and predicts which customers are at risk of churning, as well as where there are upsell opportunities. A key advantage of the platform is its automated communication, triggered by customer behavior. This allows companies to proactively reach out to at-risk customers and offer relevant upgrades or add-on services to those most likely to convert.
“We believe Customerscore.io will transform the way SaaS companies approach retention and upsells. It’s a tool that can efficiently scale customer retention” adds Miroslav Uďan, an angel investor.
“When just a few people are responsible for a customer base of hundreds or thousands, they need to know how to segment effectively and where to focus to get results. Customerscore.io provides insights that can make a big impact—even for a small team” says Lukáš Martinák, VP of Customer Success at Kontent.ai.
The investment will fuel expansion and faster onboarding
The startup plans to use the funds to simplify onboarding for new customers, enabling faster and easier platform implementation. Additionally, it will focus on improving the scoring model using machine learning, leading to even more accurate identification of churn risks and upsell opportunities. Lastly, Customerscore.io aims to use the investment to expand into Western markets.
“We’ll use the investment primarily to speed up onboarding—our goal is to build a fully self-service platform. We’re also investing in enhancing the scoring model with machine learning and expanding into international markets” comment Tomáš Horáček, CEO and co-founder of Customerscore.io.
Customer growth confirms the value of the solution
Among Customerscore.io’s early adopters is SaaS platform Survio, which, thanks to automated communication and behavioral analytics, achieved in just two months 60% of its total 2024 upgrade revenue. It expects to significantly surpass last year’s numbers by mid-2025.
“We’re not building yet another CRM. We focus on SaaS companies with hundreds or thousands of smaller customers. For these businesses, it’s unrealistic to engage with every customer individually,” says Patrik Chalupa, CMO and co-founder of Customerscore.io.
