The company automates the creation of high-performing ads for mobile games, turning gameplay directly into campaign-ready creative that outperforms standard campaigns by up to 300% in performance marketing. It combines proprietary know-how from gaming marketing, which serves as the foundation for its AI-led production, and today works with global studios including Zynga and Pixel Federation. The investment will go toward further product development and expansion, with the US as the primary target.
AdSpawn ads are built to perform in the real-world environment of ad platform algorithms. In practice, that means their output consistently wins the majority of impressions across a pool of dozens of campaign variants.
"We have cases where a client ran 50 ads in a campaign, three of which came from AdSpawn. Those three captured 85% of impressions: 12 million out of 14 million total. Martin (our CMO) and I left well-paid leadership roles to start our own thing. We started from zero, and at the same time our kids were born, so suddenly everything was at stake. When our savings started running out, it was clear: either we start generating revenue, or we'd have to find jobs fast. That's the moment AdSpawn became a real business, and we've been building it systematically ever since."
The turning point came in 2025, when the startup moved from its initial development phase into commercial operations. In six months, it generated over €100,000 in revenue, and in the second half of the year, it grew monthly income by more than 800%. The company wants to keep that pace going and, through global expansion, is targeting revenues in the millions.
At the core of AdSpawn is its proprietary AI system, Chop-Chop 9000, which can independently turn game content into finished ad creative. It works from real gameplay footage and shapes it into something clear, compelling, and built to convert.
Everything starts with the idea. AdSpawn has encoded the expertise of seasoned creative director Martin Luther, who spent decades developing ad concepts for mobile games, directly into its technology. So the AI doesn’t just generate visuals; it thinks in the context of the game, understands its world, its emotions, and what keeps players hooked.
The concept stage is followed by execution. The system automatically handles editing, shot composition, and the overall arc of the ad. The result is creative that doesn’t look AI-generated; it reads like a professionally produced campaign. It combines the latest models, custom prompts, and any necessary post-production.
The whole process is significantly faster than traditional production; in some cases, the system can deliver a finished ad in minutes. Clients also use an “auto-delivery” feature, which means they regularly receive new ads without having to brief an agency. AdSpawn is continuing to expand this: clients simply submit an email address and upload gameplay footage or a video link, and the system generates and delivers hundreds of new ads every week. This saves studios time and money while increasing the odds of a campaign succeeding, and the ads stay true to the game itself, which matters for long-term player retention.
Global ambitions and further growth
AdSpawn was founded by Milan Štrba, Martin Luther, Roman Janajev, and Tomáš Pospíchal. Milan leads the company and focuses on growth and business strategy. Martin brings his experience in designing ad concepts for mobile games and is behind the product’s creative logic. Roman handles technology and platform development. Tomáš connects the product to the final form of the ads and their visual execution. It’s that combination of roles that makes it possible to build a solution covering the entire process, from idea to finished campaign.
The company is based in Bratislava, but has been building for a global market from the start. It has clients across multiple regions and experience working on every inhabited continent except Africa, including with major game studios. It is also steadily expanding into Asia, where mobile gaming is one of the world’s largest markets. Until now, it has been active primarily in Vietnam and has just signed a long-term partnership with a large Chinese game studio, a significant milestone, because China is one of the biggest and most important areas in mobile gaming, and breaking into that market is genuinely hard.
The next natural step is the US. For the startup, that market is key, not just for clients, but for capital and strategic partnerships too. The American ecosystem is home to the companies that set the direction for the whole industry, from ad platforms to gaming infrastructure. In the second half of this year, the team plans to visit San Francisco to build new partnerships and strengthen its presence in the US market.
"Gaming is the largest entertainment sector in the world, and today its success is driven as much by marketing effectiveness as by the quality of the games themselves. AI is transforming gaming marketing. What matters is generating creative that organically fits a given game and its players, and actually works. AdSpawn solves this problem with exceptional quality and real global ambition."
AdSpawn plans to use the investment from Rockaway Ventures and Czech Founders VC to develop its technology further, grow the team, and accelerate growth. The company is actively expanding its team and looking for new colleagues, primarily developers and motion designers with AI experience who want to work on products at the intersection of AI and gaming and be part of its continued global growth.
"We've been following and supporting AdSpawn since their acceleration phase, when it was already clear the team had not only deep know-how in gaming marketing, but the ability to turn it into a scalable technology product. What they're building at the intersection of AI and gaming is exactly in line with the trend that will define the future of the whole industry. We see strong execution, fast product iteration, and a clear global ambition, and that's why we're glad to back them on their next growth journey."
