Founded in 2019 by Linda Šejdová and Thomas Zahradnik, Snuggs develops high-performance period underwear, offering a more comfortable, sustainable, and reliable alternative to traditional menstrual products like tampons and pads. The team, based in Prague, Amsterdam, and London, has attracted over 700,000 customers, sold more than 3 million products, and expanded into seven markets since its inception. In 2024, Snuggs generated €20 million in revenue and achieved a positive EBITDA.
“Menstruation is not a problem to be solved—it’s our superpower. I want to connect periods with something beautiful and comfortable, in contrast to the transactional and unappealing nature of tampons and pads,” co-founder and CEO of Snuggs, Linda Sejdova, commented on LinkedIn.
The investment was led by TripleB, a London and Amsterdam-based investment management firm that supports startups with positive impacts. “Super excited to kick off the next phase of Snuggs’ growth trajectory! Snuggs is the category leader in Europe and continues to grow at an astounding pace. With a talented and ambitious leadership team, we are incredibly enthusiastic about the future. We’re thrilled to have closed a €10M+ investment that will fuel our continued explosive growth and expansion,” founder and CEO of TripleB International, Thomas Archer Bata, stated.
Snuggs will use the €5 million to accelerate growth, expand its retail presence in key markets like Germany, the Netherlands, the UK, and Central and Eastern Europe, explore global expansion, and grow its workforce. The fresh capital will also support new product development and further the brand’s mission to make period care more comfortable, sustainable, and accessible.
