Announcements

Czech Unicorn Rohlik follows Ocado’s lead: shift from online supermarket to tech company

by
Jakob Ulrych
June 11, 2025
After ten years of work and deployment in five European countries, Rohlik Group is launching a standalone technology company that enables retailers to operate online grocery sales with same-day delivery, with an emphasis on quality, reliability and minimal losses. The group has now decided to offer this technology to other retailers. Veloq brings a platform that combines proprietary software, automation and artificial intelligence and is ready to change the future of online grocery logistics.

Rohlik Group, a European leader in online grocery sales, presents its technology spin-off Veloq. It is an AI-native platform that can manage the entire food delivery chain from order receipt to the final delivery stage. Veloq was developed and operationally fine-tuned as an independent company in five European countries. Thanks to this technology, Rohlik was able to grow by 37% year-on-year, deliver over 1.3 million orders per month and achieve annual sales of over 1.1 billion euros.

Veloq is unique in that it allows merchants to effectively manage the entire same-day delivery process, with an emphasis on freshness, accuracy and minimizing waste. No other player in Europe has managed to do this to such a high standard. Thanks to the platform, food waste is kept below 0.5% of sales, 94% of orders are delivered on time and without errors, and customer satisfaction according to the NPS indicator (Net Promoter Score, a measure of customer loyalty) exceeds 90.

Veloq represents the materialization of a decade of work. It is an important step that makes Rohlík a technology leader and a partner for other retailers. The platform is proven in production and ready for global expansion,” says Tomáš Čupr, founder of Rohlik Group.

The online grocery market in Europe is growing from 60 billion euros (2024) to an expected 400 billion euros by 2033. Instant delivery is a key trend, but current approaches, such as picking goods from brick-and-mortar shelves, are inefficient, costly and lead to confusion, errors and internal competition for goods. Veloq solves this challenge by unifying the entire operation into one modular platform designed specifically for the needs of grocery retail.

Traditional systems are like a jigsaw puzzle that doesn’t fit together. Veloq is a complete operating system for online grocery that learns and adapts. That’s the key difference,” explains Richard McKenzie, CEO of Veloq and former Chief Commercial Officer of Ocado.

Veloq is not just a tool, but a complete solution for operations and growth. It brings retailers a long-term partnership that includes the design of online warehouses, their implementation, staff training and continuous optimization of operations. Real-time artificial intelligence drives inventory planning, courier tracking, warehouse shift management and customer personalization. The entire system learns from data and helps decide what to stock, when to deliver and how to allocate resources.

Veloq is the answer to what customers want today, which is convenience without compromising on freshness and choice. With deep integration and a high level of automation, we enable stores to grow, save costs and reduce their environmental footprint,” adds McKenzie.

The company has already started discussions with its first partners and plans to expand into other regions. The goal is to help retailers of all sizes manage the demanding logistics of online shopping and deliver top-notch customer service.

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