Dozen of Cognitive LLM Capabilities: Opportunities & Examples – Part 1/4

The first part of the blog series on Cognitive AI Revolution enabled by Large Language Models (LLMs).

Welcome to our comprehensive blog series where we embark on an explorative journey into the dynamic world of Large Language Models (LLMs), their transformative impact across various industries and how they are seconding to the previously irreplaceable cognitive skills of the human mind.

Through this series, we invite you to join us in understanding the ever stronger role of Cognitive AI in today’s world. Whether you’re a business leader seeking to harness AI for strategic advantage, a startupist looking for the next unfair advantage, or simply an AI enthusiast eager to grasp its societal impacts, this series offers valuable insights and perspectives.

Dive into the world of AI with us, and discover how these technological advancements are not just shaping our present but also charting the course for our future. Each stop of this 4-part series delves into a specific group of capabilities, uncovering not only how LLMs are augmenting human abilities right now but also how they are creating new opportunities for innovation and growth.

The four groups of capabilities we will look at are following:

  1. Writing, Supporting Creativity, Contextualizing

  2. Predicting, Automating, Facilitating Decision Making

  3. Answering, Researching, Educating

  4. Analyzing, Searching, Monitoring

Group no.1: Creative Contexts

This group focuses on the capabilities in supporting creativity, writing, and contextualizing information. It explores how AI can aid in creative processes like design, music composition, and writing, and how it understands and incorporates context in interactions for relevance and appropriateness.

The three highlighted capabilities:

  • Writing: Ability to generate coherent, context-appropriate text for various purposes, from emails to creative writing.

  • Supporting Creativity: Supporting creative processes, including design, advertising campaigns, and entertainment.

  • Contextualizing: The capability to tailor responses and actions based on specific situations or user needs, particularly valuable in e-commerce, smart homes, and healthcare.

Dive in to discover the first group of Cognitive Capabilities current AI has to offer.


The “Writing” principle underscores the transformative role of LLMs in the creative process, being not merely tools, but partners. They enable writers to focus more on the quality of ideas and less on the mechanics of writing, thereby enhancing creativity, efficiency, and relevance across various writing-dependent industries. This brings several significant benefits:
  • Enhanced Coherence: LLMs excel in at-scale generating of texts that are coherent and true to specific stylistic choices or personal customer preferences.

  • Contextual Relevance: From composing emails to creating elaborate reports or engaging in creative writing, context is king and LLMs offer the first technology to truly take advantage of it.

  • Ideation: LLMs allow for idea-centric approach to content creation, helping overcome creative blocks and enhancing the brainstorming process. Focusing on idea development rather than actual content generation enables the synergy of human and artificial intelligences.

  • Data centric writing: LLMs are automating content creation in media and journalism, enabling generation of news reports from data.

  • Responsive and Real-Time Content Optimization: Integrating AI with real-time analytics for on-the-fly content optimization is another benefit, especially where content needs to be continually refined to remain effective and engaging.



Marketing and Advertising
  • Crafting personalized ad copies and content. Jasper and focus on accelerating content creation. Jasper, designed as an AI copilot for enterprise marketing teams. By focusing more on idea development rather than word-count, Jasper enhances the creative process and allows to brainstorm and produce work more efficient and idea-centric. Its capabilities in accelerating content production, enhancing idea generation, and overcoming creative blocks make it a standout choice for businesses and professional creators looking to optimize their content strategies.

  • Opportunity for Innovation lies in dynamic content creation that adapts to real-time consumer behavior data. That allows for more targeted and effective advertising strategies.

  • Further Growth will come from integrating AI with real-time analytics for on-the-fly content optimization. That will significantly enhance marketing strategies, allowing for more responsive and effective advertising.

  • AI is particularly impactful in digital marketing, SEO content creation, and social media advertising.

Media and Journalism

  • Automated content creation and reporting. Automated Insights is revolutionizing media and journalism by providing tools to automatically generate news reports from data. It specializes in transforming data into clear, natural language, enhancing business intelligence dashboards and performance reports. The use of LLMs enables the platform to interpret and communicate complex data sets in an understandable manner​​.

  • Opportunity for Innovation lies in automated, personalized news content creation, tailored to individual reader interests. This approach can transform how news is consumed, making it more relevant and engaging.

  • Further Growth will come from AI’s capability in handling complex, investigative journalism tasks, which could significantly broaden its application in media, leading to more in-depth and varied reporting.

  • AI has a particularly significant impact in data-driven journalism and content curation for digital platforms. It can streamline the process of content creation and distribution, making it more efficient.

Legal Industry

  • Drafting legal documents and reports. Ross Intelligence provides AI tools for drafting legal documents and research, streamlining the often complex and time-consuming legal writing process. It enhances lawyers’ abilities by providing them with advanced legal research capabilities. The system is designed to be like an artificially intelligent lawyer, assisting in legal research and analysis, thus enabling lawyers to do more than was humanly possible before.

  • Opportunity for Innovation lies in more efficient and accurate legal drafting and contract analysis. This can lead to quicker, more reliable legal document preparation.

  • Further Growth will come from improvements in understanding of legal jargon and context is crucial for more precise document creation.

  • AI’s impact is profound in reducing resources for document preparation and analysis.

Supporting Creativity:

The “Supporting Creativity” principle highlights AI’s capacity to aid and inspire the creative processes. LLMs enhance, inspire, and transform creativity. They enable creators to explore new territories, push boundaries, and personalize content in unprecedented ways. This brings several significant benefits:
  • Facilitation of Idea Generation: LLMs act as catalysts in the creative process, aiding in the generation of ideas and suggestions. They can provide creative prompts, suggest alternatives, and even help in creating drafts.

  • Personalization in Creativity: These models excel in tailoring content to specific preferences and trends. This personalization is not just about aligning with the current styles but also about pushing the boundaries of creativity by suggesting unique and innovative ideas that resonate on a personal level.

  • Efficiency: LLMs can significantly streamline the creative process. By offering intelligent design suggestions, they reduce the time and effort required to create appealing and innovative designs.

  • Enhancement of Strategies: LLMs can generate creative ideas that are both impactful and relevant. Their ability to analyze and predict consumer preferences allows for the creation of targeted content.

  • Collaboration in Artistic Endeavors: LLMs can act as collaborative partners offering a fresh perspective that might not be immediately apparent to human creators.



  • Aiding in the design process with innovative concepts. Canva and Adobe are leaders in assisting in graphic design process for users at all skill levels​. Canva’s Magic Studio, an AI-driven product, represents a major innovation in the design process, illustrating the company’s commitment to integrating AI into its offerings. Adobe Sensei, its AI engine, powers intelligent features in apps like Photoshop, Premiere, After Effects, and more, offering a significant advantage in content creation and editing​​. Adobe Firefly is then a family of generative AI models designed to boost creativity and workflow efficiency​​.

  • Opportunity for Innovation lies in personalized design recommendations based on current trends and user preferences could significantly aid designers. This can lead to more tailored and appealing designs.

  • Further Growth will come from augmented and virtual reality technologies, opening up innovative design experiences and new realms of creativity and immersive design.

  • AI has significant potential in fields like graphic design, web design, and architectural design. It can streamline the creative process, making it more efficient and innovative.


  • Generating creative campaign ideas. Persado and Albert AI offer creative content generation and optimization in advertising campaigns, helping to create more impactful and relevant marketing content. Persado’s Motivation AI platform uses natural language generation and ML to allow for hyper-personalized messages that significantly enhance engagement and action from individuals, offering a distinct advantage in the marketing and communication sectors​​​​. The company owns vast proprietary marketing communications knowledge base and advanced AI to deliver precise language that drives unprecedented conversion rates and revenue growth.

  • Opportunity for Innovation lies in generating creative advertising content tailored to specific audiences.

  • Further Growth will come from predicting and adapting to changing consumer preferences in real time.

  • AI’s ability to create targeted and creative ad content can greatly enhance digital marketing.


  • Assisting in music, film, and game production. Jukedeck and Amper Music are using AI in music composition and production, aiding artists in creating novel and diverse musical pieces. Jukedeck utilizes transformer-based AI to enable users to create original, royalty-free music based on specific user-defined parameters. This level of customization and the ability to produce music quickly made Jukedeck stand out. The platform was used extensively, creating over 1 million pieces of music and attracting notable brands and artists​​​​​​.

  • Opportunity for Innovation lies in collaborating with artists in creating innovative music, films, or digital art.

  • Further Growth will come from interactive and personalized media content, offering audiences more engaging and tailored experiences.

  • In the film, music, and video game industries, AI can add new dimensions to content creation, assisting in the development of unique and engaging media experiences.


The “Contextualizing” principle highlights the transformative ability of LLMs to understand, learn, adapt, and respond to specific user needs and situations in ways that are deeply aligned with human context and communication. They are not just tools but collaborators, enhancing human capabilities and experiences across various domains. This brings several significant benefits:
  • Deep Contextualization: LLMs excel in interpreting and responding to nuances in language and context. Unlike traditional algorithms, they grasp the subtleties of human communication.

  • Dynamic Learning and Adaptation: The ability of LLMs to continually learn from new data enables them to adapt over time. They don’t just process information; they evolve with it.

  • Personalization at Scale: LLMs deliver personalized experiences on a mass scale. By understanding individual preferences and contexts, they can tailor their interactions, making each experience seem unique and individualized, despite potentially serving millions of users simultaneously.

  • Predictive Insights: With their vast knowledge base and learning capabilities, LLMs can offer predictive insights, anticipating needs and preferences before they are explicitly expressed.

  • Enhanced Decision Making: By processing and analyzing large volumes of data, they can provide comprehensive insights, making complex decision-making more manageable and accurate.



  • Personalizing shopping experiences. Algolia is a notable example in e-commerce, offering an AI-driven search engine that adeptly contextualizes user searches, leading to more accurate and tailored product recommendations. Algolia’s search-as-a-service model offers web search across a client’s website using an externally hosted search engine. Its tailored search is more site-specific and smarter than generalized web text searches, significantly improving user experience and search efficiency​​.

  • Opportunity for Innovation lies in not only understanding but also adapting to changing consumer preferences and contexts, enhancing the personalization of the shopping experience.

  • Further Growth will come from predicting and adapting to consumer buying trends in real-time. This capability would allow e-commerce platforms to stay ahead of changing market dynamics.

  • Online retail is an industry where contextualizing AI can have a profound impact. Personalization is key in driving customer satisfaction and loyalty, and AI can significantly enhance this aspect.

Smart Homes

  • Enhancing user experience through contextual understanding. Startups like are focusing on creating smart home assistants that understand and adapt to homeowner preferences and routines, offering a more personalized home environment. Use of LLMs in their voice-controlled home automation systems allows for more natural and intuitive user interactions. The LLMs can process and understand complex voice commands, making the system more user-friendly and efficient. This advanced voice recognition and processing capability, potentially powered by LLMs, sets apart from other home automation systems that might rely on simpler, less sophisticated voice command technologies.

  • Opportunity for Innovation lies in more intuitive AI, capable of understanding user behavior and automating home environments accordingly.

  • Further Growth will come from more intuitive and diverse set of tasks the smart home can take over.

  • In the home automation industry, AI’s ability to understand and respond to the unique needs and habits of users is essential, enhancing user experience and functionality.


  • Diagnosing and treating patients in context.​​ K Health utilizes AI and chat interfaces to analyze medical data, providing insights for medical teams. Their AI system has access to over 670 million anonymized medical notes. The LLMs can process vast amounts of medical data, learning from millions of medical notes and chats to provide accurate, data-driven medical insights. AI-driven algorithms, informed by LLMs, analyze medical data and user inputs offering personalized interaction and diagnostics. The system can understand the nuances of users’ symptoms and health queries, providing more accurate and tailored responses. K Health’s use of LLMs ensures that users feel understood and that the health advice provided is relevant to their specific situation.

  • Opportunity for Innovation lies in continually learning from new data and interactions, thereby constantly improving its ability to contextualize and provide more precise health-related guidance over time.

  • Further Growth will come from integrating various health data sources, such as medical history, lifestyle, and real-time health metrics, which can provide a holistic approach to patient care.

  • Personalized medicine is a key industry for the impact of AI in healthcare. The ability of AI to tailor treatment and advice to individual patient profiles can revolutionize patient care and outcomes.

This ends the first part of our exploration into the current Cognitive Capabilities of LLMs. We’ve exposed the first 3 out of 12 total principles: Writing, Supporting Creativity, and Contextualizing. The principles are offer their own perspective on the general core objective of intelligent automation and augmentation, synergizing human intent and creativity.

This synergy is evident in the way AI aids in generating coherent and context-appropriate text, supports creative processes, and provides personalized, context-sensitive responses and actions. AI’s role as a partner in creative and contextual tasks shows its capacity to not only understand and process information but also to add value by offering personalized, relevant, and innovative solutions.

LLMs represent a future, where AI has an integral role in a wide range of human activities, not just as a tool but as a collaborator, enhancing human capabilities and experiences across various domains.

This blog is the start of our journey into understanding LLM’s potential and the upcoming parts of this series will continue to unravel the depths of further capabilities and their implications for the future. Stay tuned for more insights and discoveries as we dive deeper into the world of Cognitive Capabilities offered by large language models.

The author Jakub Bareš is a multiple-time CTO and AI Tech Lead, working as independent consultant at

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