The round was co-led by Movens Capital and Vastpoint, with participation from Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, and angel investor Mati Staniszewski, CEO and co-founder of ElevenLabs.
“Retailers can no longer rely on prediction alone. They need to understand intent, reason in context, and decide what to do next for each individual customer. Most AI tools today focus on efficiency or content generation, but the real challenge is decision-making. Replenit improves the quality of every commercial decision, helping retailers move from static rules to real-time, AI-driven actions that directly drive revenue. Our vision is to define a new standard for retail intelligence”.
Replenit was founded in 2025 by six Turkish entrepreneurs; Ilyas Kurklu, Alp Karacaev, Omer Ozden, Caner Demir, Egemen Akdan, and Cenk Karacaev. Before this, they helped grow a Turkish MarTech company to €1.7 billion across 26 countries. According to the company, retail organisations today operate on extensive customer data and orchestration systems, yet decision-making is constrained by static rules, broad segments, and models trained exclusively on historical patterns.
“The result is a clear intelligence gap: more than 50% of consumers say personalisation feels off-target (Deloitte), and although 90% of marketers consider first-party data critical, fewer than 30% integrate it effectively across channels (BCG). AI search is already reshaping how shoppers find and evaluate products, on track to influence $750 billion in consumer spending by 2028 (McKinsey). Retailers face corresponding pressure to make high-quality, real-time decisions at the individual level, rather than relying on predictive analysis,” Replenit mentioned in the press release.
The Polish startup claims to close this gap with a reasoning layer inspired by the concept of Theory of Mind that operates at the level of the individual customer. Developed with PhD-level AI researchers, the company states that its system interprets behavioural signals as indicators of intent and context, enabling retailers to decide what action to take in each moment rather than reacting to past events.
“Retailers are sitting on tons of customer data, but very few can turn it into real-time decisions that drive revenue. Replenit is building the AI layer that closes that gap, helping brands act at the exact moment a customer is ready to buy again. With a team that has already scaled global martech platforms and early proof with major retailers, we believe Replenit has the potential to define a new category in retail infrastructure.”
With the new funding, the company intends to continue product development, AI research, and expand its operations and engineering teams in Poland and the Netherlands. Replenish also plans to expand its US presence and establish a local team before the end of 2026.
Within its first year, Replenit is already working with more than 30 enterprise retailers globally. It is headquartered in Warsaw, with a technical team based in the Netherlands. The company aims to position its technology as a central intelligence layer for retail, supporting decision-making across engagement, retention, and long-term customer value.
