Bought, a Helsinki-based startup founded by Olli Warro, Anna Müller and Erik Kymäläinen, develops an automated secondhand marketplace. The app’s AI-driven innovation automatically creates sales listings from users’ online shopping history. All the user needs to do is enter their email address into the app.
Beyond email automation, Bought also offers AI-assisted manual listing, where simply taking a photo of the item is enough.
“Traditionally, creating a sales listing is a hassle. You have to dig out the item from your closet, arrange it neatly, photograph it, write a description, check the labels, recall its age, and set a price. Bought’s technology does all of this for you. You can list your entire purchase history without getting off your couch,” said Erik Kymäläinen, CEO and co-founder of Bought.
The round was led by Lifeline Ventures and includes investments from Marianne Vikkula (Wolt COO & Marimekko board member), Sami Marttinen (Swappie founder & CEO), Mikko Silventola (Bolt early investor), Pii Ketvel (Wolt first investor), as well as sustainability-focused angel investors Annika Sjöberg and Anniina Sulku.
As part of its launch strategy, Bought made an early-stage acquisition of Zadaa, Nordic secondhand marketplace. The integration enables Zadaa users to effortlessly transfer their active listings and profiles to the Bought app with just a few clicks.
