Loyi, a brand of Enefty Technologies, offers an innovative platform for loyalty programs based on Web3 technologies and gamification. The company is pleased to announce an investment from DG Nexolution, enabling it to offer its solution to Volksbanken and Raiffeisenbanken.
DG Nexolution is a major investor in the pre-seed round of Loyi, which amounts to 425,000 EUR and also includes Vision Lab by Earlybird Venture Capital, Startup Wise Guys, 3 Comma Capital, and other investors.
Founded at the end of 2021, the startup has made a name for itself through successful collaborations with renowned lifestyle brands such as NH Hotels, United Colors of Benetton, and Golden Tulip. With the new strategic partnership, the plan is to onboard Volksbanken and Raiffeisenbanken as the first customers in the banking sector to use the white-label version of the Loyi platform. This white-label solution enables Volksbanken and Raiffeisenbanken to offer customized loyalty programs under their own brand.
“We are proud and delighted to have gained DG Nexolution as a strategic investor and partner,” says Giorgi Jashiashvili, co-founder and CEO of Loyi. “Reaching younger target groups and building long-term loyalty is crucial for any brand, especially in the financial sector, where customers need to trust the bank with their finances from a young age.”
The Loyi platform allows companies to set interactive challenges for their customers. These include participating in events, interacting on social media, or purchasing products, which are part of the platform’s gamification aspects. For completing these tasks, customers receive digital rewards that they can exchange for exclusive brand experiences, limited products, or other offers.
“Our goal is to develop a no-code white-label version of our platform that offers all the benefits of blockchain technology while eliminating challenges,” explains Mohamed Jamal Eddine, co-founder & CTO of Loyi. “At the same time, we enable brands like Volksbanken and Raiffeisenbanken to serve their customers with individual branding elements according to their brand guidelines.”
DG Nexolution’s decision to invest in Loyi demonstrates trust in the future of Web3 technologies and their potential in the loyalty sector. Through this investment, DG Nexolution gains two seats on Loyi’s supervisory board to actively contribute to the company’s development.
“The investment in Enefty Technologies is the result of an intensive engagement with developments and technologies in the crypto sector and tokenization. It strengthens DG Nexolution’s positioning as a pioneer of top-notch solutions for the cooperative financial group in our business fields. We are consistently implementing our strategy of integrating specialized products and services into the DG Nexolution group through subsidiaries or participations. Having our experts Tanja Rothermel and Tobias Psyk as future representatives on the supervisory board shows that we are not only investing financially but also want to contribute to the further development of the company, in order to offer our customers solutions for their needs based on these technologies,” says Marco Rummer, CEO of DG Nexolution.
