Founders Cookbook · AUTUMN 2026

MASTERMINDS.

For founders already in the game.

A small-group program for founders in the earliest stage of the journey — before scale, sometimes before your first customer. 10 startups. Senior operators. Real work — on your customer, your outreach, your price.

For details scroll down↓

10

Startups max

6

Sessions

EN

Language

PRG

Location

Most early-stage founders don’t need more content.
They need clarity, feedback, and someone who tells
them the truth.

About

Founders Cookbook Masterminds: Early Traction Edition is a focused, small-format program designed for founders in the earliest stage
of the journey — before fundraising, before scale, sometimes before their first customer.

This is not a curriculum. There are no basics, no step-by-step guides. Instead, each session brings together 10 founders and one senior operator around a single topic — and the work happens in the room, on real customers, real outreach, and real decisions.

If you’re looking for your first customers, testing whether your product is worth paying for, or trying to figure out your first distribution channel — this is where that conversation happens.

MAX. 10 STARTUPS

Real attention, not passive listening

SENIOR OPERATORS & INVESTORS

Not lectures, but real conversations

REAL STARTUP WORK

Your customer, your outreach, your price

CONCRETE OUTPUTS

Every session ends with something you can act on this week

Founders Academy — 2027

→ Structured curriculum from the ground up
→ Czech language, local mentors
→ For founders validating an idea
→ 4 990 CZK / startup

Founders Academy page →

FOUNDERS ACADEMY MASTERMINDS: EARLY TRACTION — AUTUMN 2026 ← you are here

→ No curriculum — casework on your situation
→ English, senior investors & operators
→ For founders pre-traction, finding first customers
→ Selective — application required

TIMELINE

DATE

SESSION

Sept 22, 16:00-18:00

W1
Distribution & Go-to-Market Experiments

 

Simon McDermott – Fractional GTM, McDermott GTM

Sep 29,

16:00-18:00

W2
ICP, Buyer Persona & Elevator Pitch 

Fares Měchura – PARTNER at Saleshero

Oct 6, 16:00-18:00

W3
Founder-led Sales System

Alexander Raiman – PARTNER Saleshero ·

Oct 6,
18:00–21:00

EVENT
TRUESDAYS: Speed Mentoring – TBD, may not run

4 investors

Oct 13, 16:00- 18:00

W4
Fundraising Readiness: Investor Logic + Deck

tba

Oct 20
13:00–21:00

EVENT
The Happy Hours – conference ; 1:1 networking

startup conference

Nov 3, 15:30-17:30

W5
Metrics & Business Model

Douglas Wong – Founder & CEO at EcoBoost SDG. Ex-CFO of Apple CEE.

Nov 3, 
18:00–21:00

EVENT
TRUESDAYS: Networking event

networking

Nov 10, 16:00-18:00

W6
Founder Reality Check & Next 90 Days

tba

Location: Prague  ·  Language: English  ·  Format: In-person

What you actually get

Each session moves you a step closer to real traction. By the end, you’ll have talked to real customers, tested your outreach, and know exactly what to do next.

Roundtable 1

CLARITY

Who exactly you serve — and how to say it in seconds.

Roundtable 2

TRACTION

A real target list and a founder-led way to close first customers.

Roundtable 3

REACH

One distribution channel that actually works — not a marketing wishlist.

Roundtable 4

PERSPECTIVE

Whether VC fits you — and a deck that gets a reply.

Roundtable 5

CONTROL

The numbers that run your business — pricing, KPIs, runway.

Roundtable 6 + speed-mentoring

A REALITY CHECK

An honest read on where you stand, and what to do next.

Roundtable 1

REACH

One distribution channel that actually works — not a marketing wishlist.

Roundtable 2

CLARITY

Who exactly you serve — and how to say it in seconds.

Roundtable 3

TRACTION

A real target list and a founder-led way to close first customers.

Roundtable 4

PERSPECTIVE

Whether VC fits you — and a deck that gets a reply.

Roundtable 5

CONTROL

The numbers that run your business — pricing, KPIs, runway.

Roundtable 6 + speed-mentoring

A REALITY CHECK

An honest read on where you stand, and what to do next.

Founders Cookbook · AUTUMN 2026

Included in the program

TRUESDAYS MEETUPS & TECH HAPPY HOUR CONFERENCE.

Two extra events beyond the six roundtables. Truesdays puts you face to face with investors and mentors in fast, back-to-back sessions. The Happy Hours is a larger partner conference — founders in the program get tickets for 1:1 networking with a wider ecosystem crowd.

 TRUESDAYS: back-to-back 10-minute sessions with investors and mentors

→ TRUESDAYS: feedback on positioning, sales, fundraising readiness

→ HAPPY HOURS: partner conference — 1:1 networking with a wider investor & founder crowd

→ HAPPY HOURS: tickets provided to program founders

→ Oct 6 + Nov 3 Truesdays · Oct 20 · Happy Hours ·

Who is it for

Founders with an idea or early prototype — from first positioning to first real traction

Founders working on their sales, distribution, pricing, or fundraising readiness

Founders who want to work, not just listen bring your real numbers and outreach

Founders comfortable in English — all sessions are in English

Founders Cookbook · AUTUMN 2026

This is probably not for you if…

× You only have a vague idea and are not ready to talk to customers yet
× You are looking for a co-founder or still deciding what to build
× You want a step-by-step school-style curriculum
× You need Czech-language sessions

Price & Registration

Participation fee

3990 CZK

per startup · VAT not included


— All 6 in-person roundtables
— Truesdays & TECH HAPPY HOURS entrance
— Direct access to mentors
— Prague · English

This is a selective program. Applications reviewed manually by Startup Kitchen. Once approved, you will receive an invoice.

Program of the Masterminds

Each session is built as a roundtable workshop combining short expert input, open discussion, and real startup casework. Click a session to see the full agenda.

W1
Sep 22, 16:00-18:00, PRAGUE

mentor: Simon McDermott 

DISTRIBUTION & GO-TO-MARKET EXPERIMENTS

Finding the one channel that actually reaches your customers – and adapting your GTM to your specific market.

Interactive

Channel selection · 14-day experiment design · Real founder cases & fails

W2
SEP 29 · 16:00-18:00, PRAGUE

mentor: Fares Měchura

ICP, BUYER PERSONA & ELEVATOR PITCH

The practical foundation for selling – a defined target segment, a buyer persona, and an elevator pitch that lands in seconds.

Interactive

ICP definition · Buyer persona build · Elevator pitch drafting & testing

W2

Oct 6, 16:00-18:00, PRAGUE

mentor: Alexander Raiman

FOUNDER-LED SALES SYSTEM

The core steps of a systematic, founder-led sales process – build a target list and practice your first sales conversation.

Interactive

The core steps of a systematic, founder-led sales process – build a target list and practice your first sales conversation.

W4
OCT 13 · 16:00–18:00 · Prague

mentor:tba

FUNDRAISING READINESS: INVESTOR LOGIC + DECK

Whether VC fits you yet, what makes a startup investable, and the deck that proves it.

Interactive

Investor lens demo · Live deck reviews · Slide rewrite · Gap list 

W5
Nov 3 · 15:30–17:00 · Prague

mentor: Douglas Wong

METRICS & BUSINESS MODEL

The numbers that run your business – KPIs, pricing, and simple financial planning.

Interactive

KPI defense · Live re-pricing · Runway & unit-economics check

W6
Nov 10 · 16:00–18:00 · Prague

tba

FOUNDER REALITY CHECK & NEXT 90 DAYS

Identifying your most critical blocker and leaving with an honest, concrete plan for what’s next.

Interactive

Blocker mapping · Assumption testing · AI stress-test · 90-day plan

READY TO BUILD REAL TRACTION?

10 spots. Senior operators. Real work on your positioning, your sales, your distribution, and your numbers. If you’re early-stage and want a room that tells you the truth — this is it.

Organizers