Quantia, the world’s first holistic solution that helps boost sales for consumer brands with AI-driven recommendations, has raised $1.2 million in a pre-seed round. The round was led by Inovo VC and Team X, including Ariel Finkelstein, with participation from business angels, such as Dominique Locher (founder of LeShop.ch), and Ben Lang (one of the first 15 employees at Notion). The company will use the funding for further product development and to facilitate further growth in Western Europe, primarily in the UK, Nordics, Spain and Germany.
The company was founded in 2023 by Marta Lacka, whose experience includes managing multinational brands in Procter & Gamble, as well as leading product development in tech scale ups.
As a brand manager in the consumer retail industry, she made a lot of strategic decisions based on data, and worked with many different providers. Over the years, she discovered that the data available even to the biggest multinationals was limited, delayed, and noisy, forcing her and her peers to spend lengthy hours finding what’s relevant.
As there was no data provider or solution capable of addressing the specific needs she identified, Marta went on to build such a tool herself. Equipped with deep knowledge of the European retail industry, but lacking a technical background, she started looking for developers, only to hear that it’s not possible to create such a platform at scale. That was until she met Adrian Dulic, now a tech advisor to Quantia, and Michał Ciemięga, who would become Quantia’s CTO. Both were eager enough to experiment and build an architecture that will help solve the problem and scale effectively in the dynamic retail environment.
Today, Quantia helps brand managers boost product sales and data management productivity by providing them with up-to-date insights across all channels (online & offline), along with AI-driven actionable sales strategies. Through Quantia’s platform, managers can effortlessly assess their products’ standing in the market landscape and identify targeted actions to optimize sales potential. The system autonomously analyzes key attributes including product availability, pricing dynamics (both regular and promotional), stock levels, as well as volume and value sales data.
“Our platform dramatically accelerates the decision-making process for managers, enabling strategic planning in just 3-5 minutes— a task that typically takes about 10 working days when done manually. I firmly believe that both brands and retailers should have equal access to data olinn brand performance. This transparency helps them provide the best products for consumers and simultaneously drives category growth,” says Marta Lacka, CEO & Founder of Quantia.
The value of insights gathered and analyzed by Quantia has already been recognized by some of the world’s biggest companies, who have become clients of the startup, including Asahi Europe, Groupe SEB, Nespresso, Procter & Gamble, as well as other clients in the electronics and food and beverage industries.
“We have observed Marta from her first pitch deck, which presented just an idea before product development began. After only a few months, Quantia was already being used by enterprise clients, who quickly realized its value and continued to expand their licenses to their other brands. Quantia has been built from the beginning by a person with an enterprise background who was able to sell to enterprises from day one. This makes it evident that Marta and her team are a trusted partner even for the biggest retail brands ” says Maciej Małysz, Partner at Inovo VC.
“Our investment went to a founder who, despite being solo and non-technical, came equipped with a very strong product idea and deep knowledge of market needs. In a very short time, she was able to translate it into a real tool that has already proven serviceable to the largest companies in the world. Thanks to its advanced AI algorithms, Quantia delivers real-time and accurate recommendations that managers can rely on. As a result, Quantia’s customers have seen their monthly sales grow by up to 40% after just three months of using the platform,” says Ariel Finkelstein, investor at Quantia.
