The investment is fueling KLIPY’s global expansion, with a focus on onboarding new apps and becoming the market leader in 2025. In the last six months, KLIPY has launched on major platforms like Slack, Canva, and Figma.
KLIPY is building the monetization engine the GIF industry never had. GIFs, stickers, memes, and AI content power some of today’s most engaging online experiences – but they remain a missed opportunity, both in terms of revenue and user experience.
KLIPY has built the largest localized library of animated content. From day one of integration, apps and platforms can showcase highly relevant, culturally tailored GIFs, memes, or AI features to their users – boosting user engagement and unlocking new revenue streams.
While billions of users interact with animated content daily, companies like GIPHY and Tenor have failed to generate revenue. GIPHY (acquired first by Meta, then by Shutterstock), Tenor (acquired by Google), and Gfycat (acquired by Snap Inc, parent company of Snapchat) were major players in the space, with billions of users and hundreds of millions in funding. However, their inefficient technology led to high server and content team costs, burning through funding runways in a few years.
In 2023, Meta was fined almost $70 million by UK regulators over monopoly concerns and was forced to sell GIPHY to Shutterstock – whose API later became paid. With Tenor expressing no plans to monetize, KLIPY identified a clear gap in the market.
With a more efficient infrastructure and AI capabilities, KLIPY now handles around 4 billion requests per month while keeping server costs under $1,500. More importantly, KLIPY’s ad-supported technology makes it possible to insert non-intrusive, user-friendly ads between content, both direct and programmatic, enabling apps and content owners to generate revenue. This makes KLIPY the first GIF platform designed to be both sustainable and highly profitable, with a clear trajectory toward significant scale and market leadership.
Platforms like GIPHY, Tenor, and Gfycat attracted billions of users but failed to generate sustainable revenue – ultimately being sold, shut down, or facing regulatory challenges. At the same time, some of the most widely used online platforms – social networking, messaging, dating, keyboard, and media apps – ran into a wall of limited opportunity to monetize, despite having billions of active users. To break through, they started to rely on intrusive banner ads that hurt user experience, lower their engagement, and damage NPS (Net Promoter Score).
KLIPY solves both problems simultaneously. With a massive, engaging library of animated content, KLIPY enables apps to integrate GIFs, stickers, clips, and AI features for free – while seamlessly monetizing them and sharing the revenue with the platforms.
Unlike traditional ad models, KLIPY’s contextual ad technology inserts non-intrusive, relevant ads directly between content, ensuring a high CTR (Click-Through Rate) for advertisers without disrupting the user experience.
In the world where cookies are being vanished and access to IP addresses getting limited, KLIPY’s approach is privacy-first – this means no intrusive tracking or user data sales. Ads are delivered through the platform’s ad network or premium partners like InMobi, Pubmatic, and LoopMe, with other major integrations coming soon.
With trillions of annual impressions that GIFs and stickers generate, KLIPY aims to take over and turn them into billions of dollars of shared revenue. By eliminating inefficiencies that sank previous giants and providing a monetization strategy that benefits both platforms and users, KLIPY is set to redefine the way digital content generates revenue.
Programmatic advertising continues to dominate the digital ad space, with a 60% share from its 1 trillion annual spend. This growth underscores the industry’s shift towards automated, data-driven advertising solutions, making KLIPY very attractive for advertisers.
Platforms across various sectors – including messaging, social networking, keyboards, dating, and media – are actively seeking new revenue sources. However, traditional advertising methods often fall short, highlighting the need for innovative solutions that align with evolving privacy standards and user expectations.
In summary, while the digital content market, particularly GIFs and stickers, continues to grow, monetization remains a challenge. Simultaneously, the programmatic advertising sector is expanding but faces hurdles due to privacy-driven changes. Addressing these issues requires creative, user-centric monetization strategies that respect privacy and enhance user experience.
“KLIPY is proving that short-form media, like GIFs, stickers, and memes, is much more than entertainment – it’s a billion-dollar business. And we aren’t just monetizing it; we’re reinventing how people create and communicate by bringing generative AI directly into the platforms they already use every day” says Givi Beridze, Co-Founder & CEO of KLIPY.
“I invested in KLIPY because I saw its potential to transform the entertainment and advertising industries. Givi and Waska’s approach to building technology has made KLIPY incredibly efficient, ultimately driving significant revenue for platforms integrating their API” adds Zaza Pachulia, a 2x NBA Champion with Golden State Warriors.
“Presto backed Givi, Waska, and their talented team early on, betting on their bold vision to disrupt the GIF industry – an ecosystem with massive usage but zero revenue for social platforms and messaging apps. No one had cracked this challenge, until now. It’s great to see their game-changing, win-win solution gaining strong traction in the market” adds Vojta Rocek, Partner at Presto Ventures.
