Founder's Cookbook Academy

Founder's Cookbook Academy is a hands-on educational program for 25 selected early-stage startup founders and future founders. Together with the Prague Innovation Institute and experienced mentors from top VC funds, law firms, and the startup scene, we’ll guide you through everything you need to prepare for raising capital, building a business, and scaling beyond borders.

About

Over the course of 6 practical workshops, you’ll gain the skills, confidence, and investor-ready mindset to:

  • Build a solid pitch deck that opens doors
  • Understand the startup legal basics (incorporation, SHA, IP, ESOP)
  • Prepare a realistic business plan and KPIs
  • Validate your product and go-to-market strategy
  • Learn how to negotiate your first investment
  • Plan for growth and international expansion

Each session is led by mentors and investors who have closed hundreds of deals and helped build successful companies. No theory – just real insights, honest feedback, and direct answers to questions founders are often afraid to ask.

The program ends with a final pitch session, where you’ll get constructive feedback from leading investors.

🗓️ Timeline

  • Application deadline: August 31, 2025
  • Workshops: September 9 – October 14, 2025
  • Location: Prague
  • Format: In-person
  • Language: Czech (with selected sessions possibly in English)

 

💡 Who is it for?

  • Early-stage startup founders and co-founders
  • Aspiring founders who are building their MVP or validating their idea
  • Founders getting ready to raise their first pre-seed or seed round

 

This is a selective program. Applications will be reviewed by Startup Kitchen and the Prague Innovation Institute.

 

Program

DateWorkshopMentors
September 9, 2025
3PM-6PM
PRAGUE
STARTUP ESSENTIALS: INCORPORATION, VC KNOW-HOW & THE WINNING PITCHTomáš Lapáček (Prague Innovation Institute)
Tomáš Cironis (Startup Kitchen)
Ondřej Lipold (Tensor Ventures)
September 16, 2025
3PM-6PM
PRAGUE
STRUCTURE & STRATEGY: BUSINESS PLANS, IP & FOUNDERS’ DEALSBaier Jaroslav (HAVEL & PARTNERS)
Petra Stupková (Legitas)
Jan Krahulík (Depo Ventures)
September 23, 2025
3PM-6PM
PRAGUE
OWNERSHIP & PRESENCE: ESOP, TEAM MOTIVATION & SELF-PRESENTATIONJosef Bouchal (HAVEL & PARTNERS)
Kateřina Syslová (Startup Kitchen)
September 30, 2025
3PM-6PM
PRAGUE
CUSTOMERS & GROWTH: PRODUCT-MARKET FIT, B2B SALES & AI STRATEGIESLucie Krulichova (Motionshift)
Tomáš Blažek (Raiffeisenbank)
Alan Pátek Fabik
October 7, 2025
3PM-6PM
PRAGUE
FUNDING THE FUTURE: INVESTMENT OPTIONS, CONVERTIBLES & EQUITY DEALSIvo Denemark (CzechInvest)
Jan Davídek (Purple Ventures)
Matej Luhový (Presto Tech Horizons | Presto Ventures)
October 14, 2025
3PM-5PM
PRAGUE
GOING GLOBAL: SCALING STRATEGIES, DACH MARKETS & U.S. EXPANSIONJan Čurn (Apify)
Štefan Šurina (Eldison)
Zuzana Doležalová (Vienna Business Agency)
October 14, 2025
6PM-9PM
PRAGUE
DEMO DAY LITE: INVESTOR FEEDBACK & FOUNDER READINESS
October 21, 2025
9AM-5PM
PRAGUE
TECH HAPPY HOURS: Best of the best gets to pitch on stage at our all-day startup conference.

The workshops build on each other in terms of content and knowledge. To gain comprehensive know-how, active participation in all sessions is required.

💸 Price & Registration

The participation fee is 4 990 CZK per startup + VAT (6 037.90 CZK in total) and includes access to all 6 workshops, materials, expert mentoring, and the final investor feedback session.

Spaces are limited – apply now and secure your spot in this selective program.

*Please note: All applications will be reviewed and approved by the organizers (Startup Kitchen & Prague Innovation Institute).
Once your application is approved, you will receive an invoice with instructions for payment.

Mentors

Jan Čurn
Apify
Jaroslav Baier
HAVEL & PARTNERS
Tomáš Lapáček
Pražský inovační institut
Petra Stupková
Legitas
Jan Davídek
Purple Ventures
Štefan Šurina
Eldison
Alan Pátek Fabik
Asistenti.online
Pavlína Marešková
Agentura regionálního rozvoje
Josef Lochman
Plus Inovace
Kateřina Syslová
Startup Kitchen
Josef Bouchal
HAVEL & PARTNERS
Ivo Denemark
CzechInvest
Lucie Krulichová
Motionshift
Tomáš Blažek
Raiffeisenbank
Ondřej Lipold
Tensor Ventures
Zuzana Doležalová
Vienna Business Agency
Jan Krahulík
Depo Ventures
Tomáš Cironis
Startup Kitchen
Matej Luhový
Presto Tech Horizons | Presto Ventures
Michal Plzák
Raiffeisenbank
TBA

Organizers

Partners

Supporters

Bronze partneři

Contact

Domi Prekopova
Your go to person
domi@startupkitchen.community

Workshops

#1: Startup Essentials: Incorporation, VC Know-How & the Winning Pitch

September 9, 2025
3PM-6PM
Prague

The goal of the opening workshop is to introduce founders to the specifics of the venture capital industry and the fundamentals of negotiating with investors. The session will also cover the risks and opportunities associated with VC investment, as well as the common traps that await every scaling founder.

Agenda

Part A - 15 minutes

Introduction to the Academy

Role of the Prague Innovation Institute in supporting and connecting startups with relevant investors, why PII and Startup Kitchen created this academy, and who it is for (overview of innovation support, program structure, and startup matchmaking opportunities).
Explanation of the workshop format and reflection homework for participants.

Speakers: Tomáš Lapáček (Prague Innovation Institute), Tomáš Cironis (Startup Kitchen)

Part B - 70 minutes

Introduction to Entrepreneurship and Venture Capital

  • How VC funds make investment decisions
  • What matters in the first interaction vs. during due diligence
  • How the decision-making process works inside a fund
  • How investors evaluate the team, market, product, and timing

 

Mentor: Ondřej Lipold (Tensor Ventures)

Part C - 90 minutes

How to Build a Great Pitch Deck

A pitch deck is your startup’s business card – it determines whether an investor will engage or pass. This workshop teaches you how to create a pitch deck that captures investor attention.

  • What a well-structured pitch deck looks like
  • What to include – and what to leave out
  • The most common mistakes investors see daily
  • Interactive segment with real-world examples

 

Mentor: Ondřej Lipold (Tensor Ventures)

#2: Structure & Strategy: Business Plans, IP & Founders’ Deals

September 16, 2025
3PM-6PM
Prague

This workshop focuses on building a realistic business plan, setting measurable KPIs, and adjusting them over time. It also covers intellectual property protection as a key asset for any startup

Agenda

Part A - 90 minutes

Business Planning & Financial Strategy

  • Foundations of financial planning, cash flow, and runway
  • How to set KPIs and budgets realistically
  • Discussion and exercises with an investor

 

Mentor: Jan Krahulík (Depo Ventures)

Part B - 45 minutes

IP Protection: How to Protect Your Ideas and Innovation

  • Learn what intellectual property can and should be protected, and the key differences between Czech and U.S. IP frameworks.

Partner of the workshop: Plus inovace

Mentor: Petra Stupková (Legitas)

Part C - 45 minutes

How to Draft a Shareholders’ Agreement (SHA)

  • Why founder relationships and legal clarity matter from day one
  • What must be included in your SHA

 

Mentor: Jaroslav Baier (HAVEL & PARTNERS)

#3:Ownership & Presence: ESOP, Team Motivation & Self-Presentation

September 23, 2025
3PM-6PM
Prague

This session will explore how to design ESOPs to motivate key talent and develop founder confidence in public speaking and pitching.

Agenda

Part A - 90 minutes

ESOPs and Team Incentives

  • Why implement ESOPs and how they support startup growth
  • Sharing equity with employees
  • Types of ESOPs (CZ/US), vesting schedules
  • Common pitfalls and share sizing
  • Case studies and hands-on planning

 

Mentor: Josef Bouchal (HAVEL & PARTNERS)

Part B - 90 minutes

Founder Pitching & Self-Presentation

  • How to pitch yourself and your startup clearly and persuasively
  • How to present to investors and customers
  • Practical exercises

 

Mentor: Kateřina Syslová (Startup Kitchen)

#4: Customers & Growth: Product-Market Fit, B2B Sales & AI Strategies

September 30, 2025
3PM-6PM
Prague

This workshop will help founders get their product into the hands of real users – and eventually corporate clients. You’ll learn how to identify and target your ideal customers, craft effective messaging, validate your product-market fit, and design a go-to-market strategy that works. The session will also explore how to sell into corporations and use AI tools to boost marketing productivity.

Agenda

Part A - 60 minutes

Getting First Customers & Product Marketing

  • Identifying and reaching target audiences
  • Effective communication strategies
  • Techniques for acquiring first customers
  • Validating your product idea
  • Go-to-market strategy planning

 

Mentor: Lucie Krulichova (Motionshift)

Part B - 60 minutes

B2B Sales, How to sell to Corporates

  • How to approach and win corporate customers
  • How to tailor your offer to enterprise clients
  • Case studies of successful collaborations

 

Mentor: Tomáš Blažek (Raiffeisenbank), Michal Plzák (Raiffeisenbank)

Part C - 60 minutes

AI & Productivity

  • How AI tools can streamline your daily founder tasks and team operations
  • Practical ways to boost productivity
  • Finding the right balance: when to use AI and when human creativity matters most

 

Mentor: Alan Pátek Fabik (Asistenti.online)

#5: Funding the Future: Investment Options, Convertibles & Equity Deals

October 7, 2025
3PM-6PM
Prague

This workshop prepares founders for funding discussions and negotiations with investors.

Agenda

Part A - 30 minutes

Startup Funding Options

  • Overview of funding instruments
  • Pros and cons of each option

 

Mentor: Ivo Denemark (CzechInvest)

Part B - 90 minutes

First Investment, Convertible Notes

  • How convertible loans work
  • How to negotiate terms with investors

 

Mentor: Jan Davídek (Purple Ventures)

Part C - 60 minutes

Large Equity Investment – How to Prepare and Negotiate 

  • The equity investment process
  • Key terms in investment contracts
  • How to navigate due diligence

 

Mentor: Matej Luhový (Presto Tech Horizons | Presto Ventures)

#6: Going Global: Scaling Strategies, DACH Markets & U.S. Expansion

October 14, 2025
3PM-5PM
Prague

This session prepares founders for startup growth and international expansion, with emphasis on founder presentation.

Agenda

Part A - 60 minutes

Growth Strategies for Startups

  • Identifying growth opportunities
  • Key success factors and growth metrics
  • Internal processes for scaling

 

Mentor: Jan Čurn (Apify)

Part B - 45 minutes

Expanding into the DACH Region

  • Market specifics in Germany, Austria, and Switzerland
  • How to localize product and marketing
  • Funding options in these markets

 

Mentor: Zuzana Doležalová (Vienna Business Agency)

Part C - 45 minutes

Legal & Regulatory Aspects of Expanding to the U.S. 

  • Benefits and risks of incorporating in Delaware for European startups
  • When and how to expand to the U.S.
  • Legal structures, taxation, IP protection
  • Compliance with U.S. regulations (SEC, GDPR)

 

Mentor: Štefan Šurina (Eldison)

Demo Day Lite: Investor Feedback & Founder Readiness

October 14, 2025
5:30PM-9PM
Prague

The last day of program concludes with startup pitch presentations in front of a panel of investors. The goal is to provide participants with valuable feedback from both investors and peers, and assess their readiness for real fundraising conversations.

TECH HAPPY HOURS: Best of the best gets to pitch on stage at our all-day startup conference.

October 21, 2025
9AM-6PM
Prague

Agenda

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Part B - XY minutes

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Part C - XY minutes

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