Better Stack launches infrastructure monitoring, becomes profitable, and raises $10M to grow

Better Stack raises an additional $10M in funding from a leading European early-stage investor KAYA.

Better Stack raises an additional $10M in funding from a leading European early-stage investor KAYA, an existing backer of Better Stack and Europe’s best tech companies that include Docplanner, Rohlik, and Booksy. Aaron Levie (CEO at Box) and Kulpreet Singh (ex-UiPath) are joining as angel investors. The company previously raised $18.6M from Creandum, KAYA, Susa Ventures, K5 Global, Credo Ventures, Lachy Groom, Ryan Petersen (founder of Flexport), Michael Stoppelman, Emil Eifrem (founder of Neo4j), Zach Sims (founder of Codecademy), and Madhu Muthukumar (CPO at Notion) among others.

Better Stack helps developers ship higher-quality software faster by making powerful observability tools that are beautifully designed and a joy to use.

Better Stack is now used by 200,000+ developers and 4,000+ customers, including enterprises such as Time Magazine, Salesforce, ESET, Accenture, Decathlon, and Rakuten, startups like Brave, Hugging Face, Apollo, and Drata, and non-profits such as Unicef, and Raspberry Pi.

Today, developers are using dozens of tools that need to be integrated, cost a lot, feel like they were designed in the 2000s, and take ages for users to comprehend fully. Better Stack combines monitoring, logging, incident management, status pages, and more into a single platform. It’s roughly 10x cheaper, yet 10-100x faster than the alternatives, and customers are able to keep data in hot storage for longer, thanks to the ClickHouse database. It’s intuitive to use for engineering teams as it leverages SQL for data querying. 

Growing aggressively in 2023, Better Stack introduces Figma-like collaborative dashboards that re-imagine how engineers work together to resolve incidents fast. “We’re known to be the best tool for alerting the right engineer when something goes wrong. The new dashboards give engineering teams the tools they need to collaborate on fixing the root cause faster than ever before” commented Veronika Kolejak, co-founder & COO.

Better Stack became unintentionally profitable earlier this year while preserving its previous funding. The company decided to expand its war chest by an additional $10M investment round led by KAYA, one of its early investors, as it’s planning to invest aggressively into future growth. “KAYA has been tremendously helpful so far so I couldn’t be more excited to bring them onboard properly as a key investor” said Juraj Masar, co-founder & CEO, and shared that KAYA’s LP Aternus pledged to contribute a part of the investment proceeds to a non-profit use.

Veronika Kolejak, Better Stack COO and co-founder said: “Take 10 engineers off the street and ask them: are you fluent in Datadog Query Language, New Relic Query Language, AWS CloudWatch Query Language, PromQL, LogQL… and 9 out of 10 will say no. But every engineer knows SQL, which is why with Better Stack, we’re making it the querying standard for software observability. And this is just one of the decisions we made that makes us ‘just work’ for so many engineers.”

Juraj Masar, Better Stack CEO and co-founder commented: “We lived the daily struggles engineers go through at our previous jobs and with Better Stack we decided to solve at least some of them. We are simply engineers making the tools we always wanted to use.”

Tomas Hromada, Better Stack CTO added: “For us, developer tools don’t mean they can’t be beautifully designed or a joy to use. We think that all users, whether they are indie hackers or CTOs of large corporations, deserve a great experience. Developers do care about working with tools that focus on design and UX as much as they focus on functionality.”

Tomas Obrtac, General Partner at KAYA added: “The Better Stack team understands the inner workings of modern engineering teams better than anyone else. Their product is an obvious choice for fast-moving companies: 100x faster and 10x cheaper is an easy choice.”

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